designbyhelvetica.com

Work

EMAIL MARKETING

Timing and efficacy. Email Marketing requires both.

On one hand, Email Marketing is a fast-paced game driven by the even faster-paced lifestyles of your customers. Therefore the deployment of your email campaigns has to run like clockwork. Any missed messaging opportunities equate to potentially hundreds or thousands of missed transactions.

On the other hand, the world of Email Marketing is a highly saturated one. Therefore your Emails need to be ever compelling and effective. They need to drive web traffic and persuade the customer to take action.

But we believe that our team of experts can make achieving these goals simple. Especially since we've created our own proprietary tools to grant you, the client, more power and control over how your emails are created and deployed.

E-COMMERCE WEBSITES

Your E-Commerce website IS your business.

A paradigm shift has occurred in consumer behavior. Although brick-and-mortar storefronts will continue to serve as your brand's experiential outlet, your customers have also come to expect a high-quality online experience.

With nearly 10 years of E-Commerce design & development experience, we know of all the intricacies and obstacles that need to be overcome in order to have a profitable and smoothly running online shopping experience.

So whether you're translating your business to the web or starting anew, let us guide you through the process of getting your business up and running.

DESIGN AND DEVELOPMENT

We believe in the marriage of design & development.

Design & Development, whether in Email Marketing or Websites, should never be looked as separate entities that simply need to coordinate a handoff of work. Design & Development is a symbiotic process that requires constant collaboration and communication throughout the website creation process.

And we believe in transparency, keeping the client informed every step of the way. And open dialog is paramount in bringing our clients vision to life.

Combining our 20 years of experience in design and over 10 years of development experience, we can create beautiful award-winning websites that function impeccably.

CONTENT MANAGEMENT SYSTEM

All of our websites are built with flexibility, fluidity, and future in mind.

We believe in websites that are built to last. We don't believe you should invest tens of thousands of dollars into your website, only to have it completely redone in 2 years in order to expand your business. All simply because your design & development team did not lay down a foundation that could be built upon.

A Content Management System (CMS) grants you the power to update and manage your site at will. Our CMS can be modified to allow different members from your organization, as well as our own team, different levels of access and control. Whether it's the text, images, or entire pages, your CMS can be modified to suit your needs.

Our CMS allows us to handle a wide range of websites; everything from simple brochure sites that requires occasional updates to complex e-commerce websites that require real-time inventory updates and transactions. And this ability to manage and edit your own site will result in immense time & cost savings.

Clients

Samsung
Comcast
Panasonic
GMAC
Gartner
Disney
Ca
Bang & Olufsen
Avon
At&t
Us Snipe
TRUMPF

PROCESS

Achieving clarity and order from distilling the complex and chaotic.

Discover

We begin by aligning knowledge and data among teams. The goal of this first phase is to create clear objectives and fill in gaps if necessary in the research.

  • Business Requirements Development
  • Target Audience Research
  • Audit of Existing Marketing
  • Technical Architecture Evaluation

Design

We translate the information gathered into concepts and prototypes, while maintaining a focus on the business objectives.

  • Content Development
  • Information Architecture
  • Schematics and Wireframes
  • Interaction and Visual Design
  • Interactive Prototyping
  • Usability Testing

Deliver

We develop the designs and optimize for test and launch. We then analyze the performance and begin to strategize on next steps based on those results.

  • Functional Requirements
  • Asset Production
  • Quality Assurance
  • Analytics and Metrics
  • Deployment Consulting

Contact Us

Thanks for looking. We'd love to hear from you.

General questions, email:
info@designbyhelvetica.com
New business, contact Howard at:
howard@designbyhelvetica.com
Careers, send portfolios to:
info@designbyhelvetica.com

154 Grand Street
New York, NY 10013
USA

917.460.4477